I recently wrote a mini guide on the Apex Forum about what it takes to maximize a person’s earnings in the content writing space. I focused less on client acquisition and more on acting like a professional instead of presenting yourself as someone who’s writing out of your dad’s basement.
User “pected” prompted the post by asking the following in a different thread:
How do you officially set up your writing business? What are the benefits to treating your writing business as a ‘real job’ by setting it up in a professional manner?
I’m going to pick out a specific part of my response (the link to the entire thing is in the first paragraph above) and give some additional commentary on how this affects you directly.
Exactly Why Quality Translates Directly to Profits
And I quote:
Necessary Writing Skills
You need excellent grammar and spelling, but you also need to be able to present information in a way that doesn’t sound like you have a stick up your ass. Most people have much worse grammar than they think, especially if you should be trying to write according to a particular set of style guidelines. If you can’t point out dependent clauses, independent clauses, the differences between a phrase and a clause, adverbial clauses and so on, then you need to step your game up regardless of how good of a writer you think you might be.
Now that I think about it, most people don’t have any idea what style guidelines are. Style guidelines tell you things like whether you should write out the number nine or just type 9. According to AP style, you would write “nine” except in certain situations like if 9 percent of people actually knew what AP style was (Associated Press).
This might not seem all that relevant to some people, especially because extremely good copywriters for sales letters often ignore basic grammatical structure over marketing technique. The difference is that your content is trying to rank well in Google and other search engines, but their content is used for situations where the audience is already there trying to be converted.
Every single year for the past several years, there have been big changes in how Google handles their algorithm. They’re getting better and better at detecting solid content, and they’ve focused more on correct use of language in the past couple of years than ever before. This is clearly an important arena for them, and if you want to stay ahead of the curve, then you have to make sure your content starts out as being of a particularly high quality in the first place.
In short, you’re primarily trying to acquire readers in the online gambling industry, and you need quality to do that. Once you have the readers, then it’s time to use a more marketing-heavy approach, like with a series of emails going out to a mailing list.